Watch & Bullion already had a very established presence in the market place and along with that a very secure look & feel. My job was to build upon this and developed it into a more consistent/modern look. The website and social media design was the main focus initially, and then everything else after that moving forward.
In Situ on Site:
Watches Section: complete over hall of every image to bring a unified consistency
Pop for subscription mailing list:
Google Review which was printed and sent to customers:
Something a bit different to engage with customers on social media:
These characters have been developed to introduce certain topics/issues customers might face when buying Watches. We created the characters Arthur, the lion, the customer and Marcelious, the wolf. He is the villian/con man that Arthur should watch out for. Arthur & Marcelious will feature a lot more in future campaigns and will become a staple of Watch & Bullion.
Introduction of characters: